Hit by a depreciating rupee against the US dollar, PC, laptop, tablet-makers and mobile handset vendors are mulling a price hike. This is over and above the 15-20 per cent price hike in September 2013.
Since majority of IT hardware peripheral is imported, volatility in foreign exchange affects the bottom-line of these companies.
Prices of computers went up in July to accommodate devaluation of Indian currency up to Rs 61 a dollar. As rupee now slid beyond Rs 65, the computer hardware and peripheral industry is feeling the pinch. A call on price revision may be taken by this month-end.
Sources say inventory position with different computer makers vary from two weeks to two months. Companies need to liquidate existing stocks before new realizations come in.
Since majority of IT hardware peripheral is imported, volatility in foreign exchange affects the bottom-line of these companies.
Prices of computers went up in July to accommodate devaluation of Indian currency up to Rs 61 a dollar. As rupee now slid beyond Rs 65, the computer hardware and peripheral industry is feeling the pinch. A call on price revision may be taken by this month-end.
Sources say inventory position with different computer makers vary from two weeks to two months. Companies need to liquidate existing stocks before new realizations come in.
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